This project focuses on redesigning a business card for Chitrakala Art Classes, a creative institute offering art education and hand-painted products in Mansarovar, Jaipur. The objective was to create a visually appealing yet functional design that reflects the brand’s artistic identity while clearly communicating essential information.

The design approach balances creativity and clarity. A warm, muted color palette was selected to evoke a sense of craftsmanship, calmness, and approachability—qualities closely associated with art learning and handmade work. The flowing background patterns subtly guide the viewer’s eye across the layout, adding visual interest without distracting from the content.

Strong visual hierarchy was a key consideration. The brand name is given prominence to establish recognition, followed by well-structured supporting information such as services, certifications, contact details, and location. Typography choices were kept legible and clean to ensure ease of reading, especially in a small-format print medium like a business card.

Illustrations were intentionally incorporated to reinforce the brand’s core offerings. Elements depicting painting and creative tools communicate hands-on learning and artistic expression. The card is designed to represent two facets of the brand: one side highlights Chitrakala Art Classes, emphasizing professional guidance, certified courses, and preparation for BFA, MFA, and NID aspirants; the other introduces the collaboration with Tana Bana, showcasing personalized, hand-painted products for gifting and décor.

The final outcome is a cohesive, memorable business card that visually represents Chitrakala’s creative ethos and positions the brand as both an art education space and a handcrafted design studio.